{"product_id":"brand-naming-the-complete-guide-to-creating-a-name-for-your-company-product-or-service","title":"Brand Naming: The Complete Guide To Creating A Name For Your Company, Product, Or Service","description":"You don’t have a brand—whether it’s for a company or a product—until you have a name.\u003cbr\u003e\u003cbr\u003eThe name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.\u003cbr\u003e\u003cbr\u003eBrand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:\u003cbr\u003e\u003cbr\u003e- What makes a good (and bad) name\u003cbr\u003e- The step-by-step process professional namers use\u003cbr\u003e- How to generate hundreds of name ideas\u003cbr\u003e- The secrets of whittling the list down to a finalist\u003cbr\u003e\u003cbr\u003eThe most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.\u003cbr\u003e\u003cbr\u003eWhether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.","brand":"bookshop.lol","offers":[{"title":"Thryft - Used (Like New)","offer_id":42899004031054,"sku":"9781637421550","price":14.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42899004063822,"sku":"9781637421550","price":12.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":42899004096590,"sku":"9781637421550","price":11.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42899004129358,"sku":"9781637421550","price":10.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/59994418.jpg?v=1757913777","url":"https:\/\/bookshop.lol\/products\/brand-naming-the-complete-guide-to-creating-a-name-for-your-company-product-or-service","provider":"bookshop.lol","version":"1.0","type":"link"}