{"product_id":"creating-competitive-advantage-give-customers-a-reason-to-choose-you-over-your-competitors-1","title":"Creating Competitive Advantage: Give Customers A Reason To Choose You Over Your Competitors","description":"Why should I do business with you… and not your competitor?\u003cbr\u003eWhether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This book reveals how identifying your competitive advantages and promoting them is key to closing deals, retaining clients, and staying ahead of the competition.\u003cbr\u003e\u003cbr\u003eThe five common pitfalls include:\u003cbr\u003e• Believing you have a competitive advantage when you do not\u003cbr\u003e• Having a competitive advantage but not knowing what it is, leading to price cuts\u003cbr\u003e• Knowing your advantage but failing to communicate it to clients\u003cbr\u003e• Confusing strengths with competitive advantages\u003cbr\u003e• Ignoring these advantages in strategic decisions\u003cbr\u003e\u003cbr\u003eThe author, Jaynie Smith, a consultant and expert in competitive advantage, demonstrates how many companies dramatically increased sales by focusing on what makes them unique. For example, one company's achievement of staying on schedule 95% of the time was used as a selling point, increasing closing rates and revenues.\u003cbr\u003e\u003cbr\u003eJack Welch emphasized the importance of competitive advantages, stating, “If you don’t have a competitive advantage, don’t compete.” This book offers practical stories and steps to identify, develop, and communicate your competitive advantages.","brand":"bookshop.lol","offers":[{"title":"Thryft - Used (Like New)","offer_id":42535949697102,"sku":"9780385517096","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42535949729870,"sku":"9780385517096","price":7.9,"currency_code":"SGD","in_stock":true},{"title":"Thryft - Used (Good)","offer_id":42535949762638,"sku":"9780385517096","price":6.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42535949795406,"sku":"9780385517096","price":5.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/1072639_bf12d23a-44b0-4a84-b7c9-62dae0119e24.jpg?v=1747395607","url":"https:\/\/bookshop.lol\/products\/creating-competitive-advantage-give-customers-a-reason-to-choose-you-over-your-competitors-1","provider":"bookshop.lol","version":"1.0","type":"link"}