{"product_id":"e-business-and-e-commerce-for-managers-1","title":"E-Business And E-Commerce For Managers","description":"Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.","brand":"bookshop.lol","offers":[{"title":"Thryft - Used (Like New)","offer_id":42492377890894,"sku":"9780130323644","price":1.0,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42492377923662,"sku":"9780130323644","price":1.0,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":42492377956430,"sku":"9780130323644","price":1.0,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42492377989198,"sku":"9780130323644","price":1.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/678435_86d2725f-a3eb-4717-bd56-b5834952ac15.jpg?v=1747345422","url":"https:\/\/bookshop.lol\/products\/e-business-and-e-commerce-for-managers-1","provider":"bookshop.lol","version":"1.0","type":"link"}