{"product_id":"essentials-of-services-marketing-2","title":"Essentials Of Services Marketing","description":"Essentials of Services Marketing 1st Ed (ESM1) is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz, and Chew, this text's presentation of visual learning aids, coupled with reader-friendly language, aims to engage students effectively. It includes full-color visual aids, international case studies from the US, Europe, and Asia, and concepts explained in clear language. The book also provides teaching tools for instructors. It is designed to enhance understanding and recall of key concepts through vibrant graphics, real-life case studies, and a systematic learning approach.","brand":"bookshop.lol","offers":[{"title":"Thryft - Used (Like New)","offer_id":42523949760590,"sku":"9789810679958","price":24.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42523949793358,"sku":"9789810679958","price":21.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":42523949826126,"sku":"9789810679958","price":19.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42523949858894,"sku":"9789810679958","price":17.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/5950529_14435e26-549c-4110-b151-aa8533abc9ac.jpg?v=1747381955","url":"https:\/\/bookshop.lol\/products\/essentials-of-services-marketing-2","provider":"bookshop.lol","version":"1.0","type":"link"}