{"product_id":"from-type-to-logo-the-best-logotypes-from-around-the-world","title":"From Type to Logo: The Best Logotypes From Around the World","description":"When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.","brand":"bookshop.lol","offers":[{"title":"Basheer Graphic Books","offer_id":43846740934734,"sku":"9789887566595","price":74.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/61625994.jpg?v=1780999084","url":"https:\/\/bookshop.lol\/products\/from-type-to-logo-the-best-logotypes-from-around-the-world","provider":"bookshop.lol","version":"1.0","type":"link"}