{"product_id":"great-advertising-campaigns-goals-and-accomplishments","title":"Great Advertising Campaigns: Goals And Accomplishments","description":"In this fascinating account of some of the world's most successful recent advertising campaigns, Nicholas Ind unearths the magic ingredients that make a campaign both inspired and commercially successful. Drawing on in-depth interviews with key advertising personnel and their clients throughout Europe and the USA, Nicholas Ind provides a privileged insight into the creation of each campaign by showing how objectives and approaches changed as the final campaign began to take shape. Whether the task is to build a brand, change public attitudes or create a new market segment, the painstaking planning and execution of a successful campaign, as the author clearly shows, is immensely important. The broad range of well-known products and services examined in Great Advertising Campaigns gives a unique and varied view of how both creativity and business objectives can combine to achieve excellent results.","brand":"Bookshop Staging","offers":[{"title":"Thryft - Used (Like New)","offer_id":42429818929230,"sku":"9780844234199","price":2.0,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42429819158606,"sku":"9780844234199","price":1.83,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":42429819289678,"sku":"9780844234199","price":1.66,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42429819945038,"sku":"9780844234199","price":1.47,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/book_cover_image_not_available.jpg?v=1746761060","url":"https:\/\/bookshop.lol\/products\/great-advertising-campaigns-goals-and-accomplishments","provider":"bookshop.lol","version":"1.0","type":"link"}