{"product_id":"marketing-an-introduction-2","title":"Marketing: An Introduction","description":"This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) instructional support - cultivating an efficient, effective reading and learning environment. Topics include marketing in a changing world; strategic planning and the marketing process; the global marketing environment; marketing research and information systems; consumer and business buyer behavior; market segmentation, targeting, and positioning for competitive advantage; product and service strategies; new-product development and life-cycle strategies; pricing considerations and strategies; distribution channels and logistics management; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; direct and online marketing; the global marketplace; and marketing and society. For practicing Marketing Managers\/Marketing Representatives or anyone involved in the marketing, advertising, or selling of goods and services.","brand":"bookshop.lol","offers":[{"title":"Thryft - Used (Like New)","offer_id":43307246026830,"sku":"9780135545935","price":32.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":43307246059598,"sku":"9780135545935","price":29.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":43307246092366,"sku":"9780135545935","price":26.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":43307246125134,"sku":"9780135545935","price":23.9,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/bookshop.lol\/products\/marketing-an-introduction-2","provider":"bookshop.lol","version":"1.0","type":"link"}