{"product_id":"marketing-strategy-a-decision-focused-approach-2","title":"Marketing Strategy: A Decision-Focused Approach","description":"Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross\/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.","brand":"bookshop.lol","offers":[{"title":"Thryft - Used (Like New)","offer_id":42487080976462,"sku":"9780071151177","price":4.24,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42487081009230,"sku":"9780071151177","price":3.39,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":42487081041998,"sku":"9780071151177","price":3.06,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42487081074766,"sku":"9780071151177","price":2.72,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/11314224_93d6a261-0480-458d-b512-52d4fbc986ef.jpg?v=1747339171","url":"https:\/\/bookshop.lol\/products\/marketing-strategy-a-decision-focused-approach-2","provider":"bookshop.lol","version":"1.0","type":"link"}