{"product_id":"marketing-strategy-a-decision-focused-approach-4","title":"Marketing Strategy: A Decision-Focused Approach","description":"\"Marketing Strategy, 7\/e\" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross\/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.","brand":"bookshop.lol","offers":[{"title":"Thryft - Used (Like New)","offer_id":42513605197902,"sku":"9780070171466","price":8.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42513605230670,"sku":"9780070171466","price":8.9,"currency_code":"SGD","in_stock":true},{"title":"Thryft - Used (Good)","offer_id":42513605263438,"sku":"9780070171466","price":8.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42513605296206,"sku":"9780070171466","price":8.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/7026495_c9e688e3-6839-41f7-a7e2-88bc1cf69fdf.jpg?v=1747370051","url":"https:\/\/bookshop.lol\/products\/marketing-strategy-a-decision-focused-approach-4","provider":"bookshop.lol","version":"1.0","type":"link"}