{"product_id":"positioning-the-battle-for-your-mind","title":"Positioning: The Battle for Your Mind","description":"The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a \"position\" in a prospective customer's mind—one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:","brand":"Bookshop Staging","offers":[{"title":"Thryft - Used (Like New)","offer_id":42431123947598,"sku":"9780071373586","price":8.94,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42431124078670,"sku":"9780071373586","price":7.15,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":42431124209742,"sku":"9780071373586","price":6.43,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42431124602958,"sku":"9780071373586","price":5.72,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/760025.jpg?v=1746774859","url":"https:\/\/bookshop.lol\/products\/positioning-the-battle-for-your-mind","provider":"bookshop.lol","version":"1.0","type":"link"}