{"product_id":"power-of-purpose-the-1","title":"Power Of Purpose, The","description":"The Power of Purpose has been officially shortlisted in the 'Thought Leader' category for The Business Book Awards 2018, as announced on 17th January 2018.\u003cbr\u003e\u003cbr\u003eIn a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.\u003cbr\u003e\u003cbr\u003ePurpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?\u003cbr\u003e\u003cbr\u003eThe Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You'll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial - you'll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.\u003cbr\u003e\u003cbr\u003eBased on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you'll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.\u003cbr\u003e\u003cbr\u003eHow can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?\u003cbr\u003e\u003cbr\u003eThe Power of Purpose is your secret ingredient.\u003cbr\u003e\u003cbr\u003e\"If you are building a business without purpose, not only are you ‭missing the point, but you are most likely missing out on the ‭journey, the excitement - and the profit - too.\" ‭Sir Richard Branson, Virgin Group \"Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders. John and Andrew's book shows how to find, spread and follow such purpose within organisations and is a meaningful contribution to this debate.\" Paul Polman, Chief Executive, Unilever ‭\"This is a must-read for today's business leader, whether you're ‭setting up a new venture or leading a blue-chip giant.\" ‭Sophie Cornish MBE, co-founder, Notonthehighstreet.com","brand":"bookshop.lol","offers":[{"title":"Thryft - Used (Like New)","offer_id":42553573277774,"sku":"9781292202044","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42553573310542,"sku":"9781292202044","price":5.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":42553573343310,"sku":"9781292202044","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42553573376078,"sku":"9781292202044","price":4.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/34499315_92be30d9-b69a-4309-8021-9075e3cf3c56.jpg?v=1747416039","url":"https:\/\/bookshop.lol\/products\/power-of-purpose-the-1","provider":"bookshop.lol","version":"1.0","type":"link"}