{"product_id":"services-marketing-3","title":"Services Marketing","description":"This text provides a comprehensive analysis of the development of services marketing theory and management within a practical manager-orientated framework. Issues such as service quality, internal marketing and relationship marketing are explored against a strategic marketing background. The services marketing mix is explained in detail and the book's focus extends to marketing research, marketing planning and marketing management.","brand":"bookshop.lol","offers":[{"title":"Thryft - Used (Like New)","offer_id":42544472293454,"sku":"9780712110396","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42544472326222,"sku":"9780712110396","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":42544472358990,"sku":"9780712110396","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42544472391758,"sku":"9780712110396","price":3.9,"currency_code":"SGD","in_stock":true}],"url":"https:\/\/bookshop.lol\/products\/services-marketing-3","provider":"bookshop.lol","version":"1.0","type":"link"}