{"product_id":"this-business-has-legs-how-i-used-infomercial-marketing-to-create-the-100-000-000-thighmaster-craze-1","title":"This Business Has Legs: How I Used Infomercial Marketing To Create The $100,000,000 ThighMaster Craze","description":"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavians and create a nationwide sensation. The marketing strategy alone is worth the price of admission. --Paul B. Brown, Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life\u003cbr\u003e\u003cbr\u003e\"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot.\" --Bob Rice, Pet Rock Promoter\u003cbr\u003e\u003cbr\u003e\"Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it.\" --Steve Dworman, Publisher, Infomercial Marketing Report\u003cbr\u003e\u003cbr\u003e\"As a jack, in an emergency, if you have a very small car ... As a rack to dry homemade pasta ... Prop it on its side and presto! Twin picture frames ... Have it bronzed and claim it's a very early Henry Moore ...\" --Diane White, columnist for The Boston Globe on alternate uses for the ThighMaster.","brand":"bookshop.lol","offers":[{"title":"Thryft - Used (Like New)","offer_id":42552297390158,"sku":"9780471147497","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42552297422926,"sku":"9780471147497","price":5.9,"currency_code":"SGD","in_stock":true},{"title":"Thryft - Used (Good)","offer_id":42552297455694,"sku":"9780471147497","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42552297488462,"sku":"9780471147497","price":4.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/769267_c478a6e9-228a-411e-bc2f-c538b8135649.jpg?v=1747414594","url":"https:\/\/bookshop.lol\/products\/this-business-has-legs-how-i-used-infomercial-marketing-to-create-the-100-000-000-thighmaster-craze-1","provider":"bookshop.lol","version":"1.0","type":"link"}