{"product_id":"total-global-strategy-managing-for-world-wide-competitive-advantage-1","title":"Total Global Strategy: Managing For World Wide Competitive Advantage","description":"This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy. It spells out the interaction between industry globalization drivers and the appropriate global strategy response. It devotes attention to the implementation of global strategy. It provides a systematic framework for the analysis of global strategy. It stresses business-level as opposed to corporate-level global strategy.","brand":"bookshop.lol","offers":[{"title":"Thryft - Used (Like New)","offer_id":42478102872142,"sku":"9780131244887","price":5.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42478102904910,"sku":"9780131244887","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":42478102937678,"sku":"9780131244887","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42478102970446,"sku":"9780131244887","price":3.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/2103119_12c36cf8-ed5b-443e-9c09-079bc953a513.jpg?v=1747214606","url":"https:\/\/bookshop.lol\/products\/total-global-strategy-managing-for-world-wide-competitive-advantage-1","provider":"bookshop.lol","version":"1.0","type":"link"}