{"product_id":"you-are-here-2-a-new-approach-to-signage-and-wayfinding","title":"You Are Here 2: A New Approach To Signage And Wayfinding","description":"When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality. A follow-up to the first edition that was published in 2013, You Are Here 2 showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.","brand":"bookshop.lol","offers":[{"title":"Basheer Graphic Books","offer_id":43510858383438,"sku":"9789887462958","price":74.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/59563599.jpg?v=1773132211","url":"https:\/\/bookshop.lol\/products\/you-are-here-2-a-new-approach-to-signage-and-wayfinding","provider":"bookshop.lol","version":"1.0","type":"link"}