A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbucks, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Key branding laws for enduring market distinction.
Who is this book for?
If you're interested in building a memorable brand, this book offers proven principles that can guide your strategy. Al Ries and Laura Ries distill complex branding concepts into straightforward laws, making it a quick yet powerful read for anyone wanting to stand out in a crowded marketplace. It's practically like having a marketing mentor in your pocket.
