A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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4-D Branding: Cracking The Corporate Code Of The Network Economy
Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); 'ten commandments for a brand with a future'; and a few reference notes. Lacks an index.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Innovative branding strategies for the network economy age.
Who is this book for?
If you're interested in how brand identities are evolving in the digital era, this book offers a fresh perspective. Its 4-D Branding model is a compelling framework that resonates with modern marketing challenges, and real-world examples make the concepts easy to grasp and apply. It feels like a must-read for anyone looking to future-proof their brand.
