A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Essential management concepts for aspiring business leaders.
Who is this book for?
If you're starting out or looking to sharpen your management skills, this book is a handy guide that distills complex ideas into bite-sized insights. It covers a range of influential theories and tools that are perfect for building a strong foundation in business management. Plus, its focus on recent online trends makes it especially relevant in today's digital age.
