• Book cover of A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies by Klaus Bruhn Jensen (editor)

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies

A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies

3.6 (rated by 20 readers on Goodreads)
by Klaus Bruhn Jensen (editor)
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A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the handbook will be a standard reference work for students and researchers.

Details of Book

ISBN13: 9780415225885
ISBN10: 0415225884
Language: English
Publisher: Routledge
Publication Year: 2002
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Guides media researchers through diverse qualitative and quantitative methods.

  • Who is this book for?

    If you're diving into media and communication research, this handbook is a treasure. It offers clear guidance on both qualitative and quantitative approaches, helping you navigate complex social and cultural contexts. Students and seasoned researchers alike will find it invaluable for planning and understanding media studies.
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