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A Sense of Urgency
A Sense of Urgency
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Now, in A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.
Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises.
In this exciting new book, Kotter explains:
· How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgency
· Ways to ensure that your actions and behaviors -- not just your words -- communicate the need for change
· How to keep fanning the flames of urgency even after your transformation effort has scored some early successes
Written in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Must-read for leaders driving organizational change.
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Who is this book for?
If you're involved in managing change, you'll find Kotter's insights on creating urgency incredibly helpful. This book distills the essential first step in transformation efforts and offers practical ways to overcome complacency, pushing teams to truly feel the need for change. It's a straightforward, authoritative guide that can set the tone for achieving meaningful and lasting organizational shifts.