A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insight into consumer psychology and advertising effectiveness.
Who is this book for?
If you're curious about how advertising influences your choices, this book offers an engaging look into what makes campaigns succeed or fail. It breaks down complex psychological concepts into understandable ideas, revealing the hidden mechanics behind marketing strategies. Perfect for anyone interested in the art and science of advertising or trying to better understand consumer behavior.
