A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Looking to create some fresh visuals? "Advertising" is your ticket to inspiration. Uwe Stoklossa shares secrets of the second glance in advertising, with hundreds of examples and essays on perception, optical tricks, and illusions. This book provides new techniques for visual seduction and is a source of ideas for anyone involved in advertising or communication. 500+ color illustrations.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Innovative visual tricks for captivating advertising campaigns.
Who is this book for?
If you work in advertising or communication, you'll find this book a goldmine. Uwe Stoklossa's collection of visual seduction techniques, enriched with vibrant examples and optical illusions, truly sparks fresh ideas. It's like having a creative partner on your shelf, ready to inspire your next big campaign.
