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Apple: The Inside Story of Intrigue, Egomania, and Business Blunders
Apple: The Inside Story of Intrigue, Egomania, and Business Blunders
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Through exhaustive interviews with more than 160 former Apple employees, industry experts, and competitors--including Bill Gates, Scully, and Amelio--Carlton discovers confidential memos, late night rendezvous, and fateful decisions that forever changed the company's path. He portrays a company very different from the glamorous technology leader that designed computers for "the rest of us" and illuminates what might have been and what really happened to this once-great icon of American business.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Deep dive into Apple's turbulent past and inner secrets.
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Who is this book for?
If you're curious about what really goes on behind the scenes at a tech giant like Apple, this book offers an eye-opening perspective. You'll find the stories fascinating and full of insider details that reveal how decisions, conflicts, and personalities shaped one of the world's most influential companies. It's a compelling read for anyone interested in business drama and technological history.