Are We There Yet?: Insights On How To Lead By Design

The fundamental question that the book addresses is whether our innovation efforts are aligned with the challenges of our times. We face high costs, global competition, low productivity, and technology disruptions. Our education system is geared towards solving known problems through an inductive thinking mindset. We have relied on massive technology investments as our source of competitive advantage, but our growth is declining. If we want to maintain our standard of living, we need firms to grow.

Firms need a new approach to innovation, focusing on customer engagement in its business model. The concept of design thinking is often described as the mindset for firms to make this transition. However, many firms struggle to adopt this mindset and make this transition.