A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A satirical reference work identifies and stigmatizes various contemporary examples of public relations attempts to make unnecessary--or downright bad--products seem necessary, discussing banks, restaurants, and canned music
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Critical look at deceptive marketing tactics in America.
Who is this book for?
If you're interested in understanding how advertising and PR shape our perceptions and sometimes manipulate us into accepting poor-quality products, this book offers a sharp, satirical edge. It’s a witty critique that reveals the often hilarious, and sometimes troubling, tactics used to sell us things we don’t need.
