Basics Fashion Design 01: Research And Design

Basics Research and Design leads readers through the essential stages of fashion research–then explains how to translate that research into design ideas. How does the design brief affect the design process? What is the target market? Should designers set a theme, concept, or narrative for a collection? Author Simon Seivewright, a distinguished designer and professor, answers these questions, then explores the process of design development in a series of structured stages. A variety of approaches to communicating and rendering design work are discussed, all illustrated with more than 200 inspiring full-color images. * Understand design briefs, target markets, creating collection themes * No-nonsense text and more than 200 full-color illustrations * Case studies with contemporary designers