Be Our Guest: Perfecting the Art of Customer Service

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, for the first time, Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, reveals the business behind the magic of quality service. During the last 15 years, thousands of professionals from more than 35 countries and more than 40 industries have attended business programs at Disney Institute and learned how to adapt the Disney approach for their own organizations. Be Our Guest highlights the successes many of these companies have achieved, plus the key processes and best practices that have made Disney a trusted and revered brand around the world for more than 75 years.