Big Data: Using Smart Big Data, Analytics And Metrics To Make Better Decisions And Improve Performance

Convert the promise of big data into real-world results. There is so much buzz around big data. We all need to know what it is and how it works — that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results — and putting that in place to improve performance. This book will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. It is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organizations, "Big Data" will take you through the five steps of the SMART process: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.