• Book cover of Big Idea by Wang Shaoqiang (Ed.)

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Big Idea

Big Idea

by Wang Shaoqiang (Ed.)
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Originality is the soul of advertising. Based on such a fact, Big Idea is dedicated to showcasing the most creative and original advertising works of prestigious advertising agencies and outstanding practitioners across the globe. All featured works are divided into clear categories such as Cyber, Outdoor, Print, Film, Press, Poster and Design. With winning works from international advertising competitions, such as the Cannes Lions International Advertising Festival, Asia-Pacific Advertising Festival, London International Advertising Festival, D&AD Global Award, Epica and Mobius Awards. This book is an informative source for professionals and amateurs as well as all who take great interest in the top international advertising.

Details of Book

ISBN13: 9789812457806
ISBN10: 9812457801
Language: English
Publisher: Page One Pub
Publication Year: 2008
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Celebrates the world's most innovative advertising campaigns.

  • Who is this book for?

    If you love seeing creativity pushed to the limit, Big Idea is a treasure trove of inspiring campaigns from around the globe. It's perfect for anyone interested in advertising, design, or marketing, offering a behind-the-scenes look at what makes a campaign truly stand out. Whether you're a professional or just a curious enthusiast, you'll find plenty of ideas to ignite your own creativity.
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