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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Brand Asset Management
Brand Asset Management
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Unlock your brand's potential for business growth.
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Who is this book for?
If you're looking to transform your brand into a strategic asset, this book offers practical insights and proven methods. Scott Davis’s approach is both realistic and inspiring, packed with real-world case studies that make complex concepts accessible. It's a fantastic read for anyone wanting to harness the full power of their company's brand to drive success.