A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Brand Breakout: How Emerging Market Brands Will Go Global
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insights for emerging brands aiming for global success.
Who is this book for?
If you're curious about how brands from emerging markets can make a splash worldwide, this book offers expert guidance and real-world insights. It explores the strategic moves they need to stand out and succeed beyond their borders, making it a compelling read for entrepreneurs and marketers alike.
