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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Brand Identity Now!
Brand Identity Now!
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With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, and New York's bid for the Olympic Games 2012.
Top design offices featured
Attik, Pentagram, 3deluxe, Landor, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, Story Worldwide, SVi Design, Tatil Design, and Apfel Zet.
Details of Book
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Insights on crafting impactful global brand identities.
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Who is this book for?
If you're involved in branding or marketing, this book is a treasure trove. It showcases real-world case studies from around the globe, offering you practical insights and inspiration to refine your brand strategy. Plus, with contributions from top design agencies, it’s like getting advice from the best in the business.