• Book cover of Brand Management by Tilde Heding

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Brand Management

Brand Management

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by Tilde Heding
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Brand Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.

Details of Book

ISBN13: 9780367172589
ISBN10: 0367172585
Language: English
Publisher: Routledge
Publication Year: 2020
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Deep dive into the complexities of brand management.

  • Who is this book for?

    If you're delving into the world of branding, this book offers a thorough exploration of theories and practices that have shaped the field over decades. It's especially useful if you're studying advanced concepts or working in marketing, as it clearly connects academic insights with real-world applications. Expect to gain a solid understanding of the diverse approaches that define modern brand strategy.
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