A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Explores the fascinating world of sensory branding tactics.
Who is this book for?
If you're curious about how brands create such memorable impressions, Brand Sense is a must-read. It reveals the clever strategies behind sensory marketing that can make products or experiences unforgettable, which anyone interested in marketing, branding, or consumer psychology will find eye-opening. This book connects the dots between perceptions and branding success in a captivating way.
