A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Brand Warfare: 10 Rules For Building The Killer Brand
NOW IN PAPERBACK! The BusinessWeek, Wall Street Journal, and New York Times business bestseller. 'With its engaging voice and pull-no-punches tone, this book stands out from the marketing crowd.' — Harvard Business Review. 'D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.' — Michael E. Porter, Harvard Business School. 'Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.' — Publishers Weekly.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Practical, bold strategies for powerful brand building.
Who is this book for?
If you're looking to make your brand truly stand out in a crowded market, this book offers no-nonsense advice and clever insights. It’s full of sharp, engaging tips that could help elevate your brand’s presence and impact, making it a great resource whether you're an entrepreneur or a seasoned marketer.
