A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.
Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Practical branding guide for memorable business identity.
Who is this book for?
If you're looking to make your business stand out and be remembered, this book offers straightforward, actionable advice on creating a powerful brand. It strips away jargon and focuses on real-world strategies like brand audits and psychology-based marketing. Many readers find it empowering to see branding as accessible, not just for big companies but for any entrepreneur aiming to leave a lasting impression.
