A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This collection examines the history and definition of brands, their financial and social importance, current best practices in branding, future opportunities offered by globalization, and the potential of Asian brands. Topics of the 15 articles include the visual and verbal identity of well-known companies, the laws governing brand protection, corporate social responsibility, and branding places and nations.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insight into the evolution and global impact of brands.
Who is this book for?
If you're curious about how brands shape our world and their cultural significance, this book offers a fascinating dive into their history and future. It's perfect for anyone interested in marketing, business strategy, or cultural studies, providing well-rounded perspectives on the power of branding across the globe. You'll find it particularly engaging if you want to understand what makes some brands unforgettable and influential.
