• Book cover of Brandwashed by Martin Lindstrom

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Brandwashed

Brandwashed

3.81 (rated by 4331 readers on Goodreads)
by Martin Lindstrom
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Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description

Details of Book

ISBN13: 9780307956323
ISBN10: 0307956326
Language: English
Publisher: Random House
Publication Year: 2011
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Exposes corporate marketing tricks to manipulate consumer minds.

  • Who is this book for?

    If you're curious about how companies influence your purchasing decisions, Brandwashed offers a revealing behind-the-scenes look. Martin Lindstrom uncovers the subtle psychological techniques used by marketers, making it both eye-opening and insightful. It's a compelling read for anyone wanting to understand the true power of branding in today's world.
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