• Book cover of Build For Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation by Alan Trefler

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Build For Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation

Build For Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation

3.49 (rated by 57 readers on Goodreads)
by Alan Trefler
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Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt. Build For Change highlights the revolutionary changes to business, marketing, and technology practices necessary to survive and thrive in the digital future. This book offers practical insights on engaging new connected consumers and emphasizes continuous improvement, overcoming technology flaws, and rethinking organizational roles for innovation.

Details of Book

ISBN13: 9781118930267
ISBN10: 1118930266
Language: English
Publisher: John Wiley
Publication Year: 2014
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insightful guide on evolving customer engagement strategies.

  • Who is this book for?

    This book is perfect for anyone interested in understanding how to stay relevant in a rapidly changing digital landscape. It offers practical advice on adapting your business models and marketing efforts to connect meaningfully with modern consumers. You’ll find it an inspiring resource for fostering innovation and continuous growth.
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