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Building Design Strategy: Using Design To Achieve Key Business Objectives

Building Design Strategy: Using Design To Achieve Key Business Objectives

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How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Thomas Lockwood, Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues including developing tangible design strategies, using design to convey ideas, choosing worthwhile projects to help business growth, and using design to create fiercely loyal customers.

Details of Book

ISBN13: 9781581156539
ISBN10: 1581156537
Language: English
Publisher: Allworth
Publication Year: 2008
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Leveraging design to meet strategic business goals.

  • Who is this book for?

    This book is perfect if you're interested in how design impacts business success. It delves into real-world strategies used by top experts to solve problems and drive growth. Whether you're a designer or a business leader, you'll find inspiring ideas on aligning design with your key objectives.

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