A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insights into crafting and managing iconic brands effectively.
Who is this book for?
If you're curious about how some of the world's most recognizable brands became so powerful, this book offers fascinating real-world examples. Aaker breaks down the strategies behind brand strength and how to apply them, making it a great read for aspiring marketers or entrepreneurs looking to build a memorable brand.
