A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Building The Brand-Driven Business: Operationalize Your Brand To Drive Profitable Growth
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Transform your organization into a brand-building powerhouse.
Who is this book for?
If you're looking to embed branding into every part of your business, this book offers practical insights from top experts. It’s perfect for leaders and teams eager to turn brand strategies into everyday operational habits, making brand-driven growth achievable and authentic.
