A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The book explores the essential concepts of business, its role in society, and the latest technological developments affecting the business world including AI, blockchain, and cryptocurrency. It is a textbook for introductory business courses.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insight into modern business concepts for beginners.
Who is this book for?
If you're just starting out in business studies, this book provides a clear and engaging overview of essential ideas. It connects traditional principles with cutting-edge technology like AI and blockchain, making it perfect for anyone eager to understand the future landscape of business.
