• Book cover of Business Marketing Management: A Strategic View Of Industrial And Organizational Markets by Michael D. Hutt, Thomas W. Speh

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Business Marketing Management: A Strategic View Of Industrial And Organizational Markets

Business Marketing Management: A Strategic View Of Industrial And Organizational Markets

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by Michael D. Hutt, Thomas W. Speh
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Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

Details of Book

ISBN13: 9780324190434
ISBN10: 0324190433
Language: English
Publisher: South-western College Pub
Publication Year: 2003
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    In-depth guide to strategic B2B marketing for professionals.

  • Who is this book for?

    If you're working in or studying B2B marketing, this book offers a thorough look at current strategies and technology trends. It really digs into relationship building and supply chain insights that are crucial in today's interconnected markets. A must-have for gaining a strategic edge in industrial and organizational markets.
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