Business Sutra: A Very Indian Approach To Management

Why we do business impacts how we do it and what ultimately gets done. As is belief, so is behavior, so is business. This is Business Sutra, a very Indian way of doing business.

It is very different from Management Science, taught in business schools around the world, which does not factor in belief, because belief is subjective truth, hence cannot be measured.

Despite the veneer of objectivity, Management Science is rooted in Western belief. Just as ancient Greeks celebrated Elysium, much-cherished heaven of heroes, and the Bible speaks of the Promised Land, ultimate destination of faithful, Management Science is goal-oriented, obsessed with vision, mission, objectives, milestones, and targets.

By contrast, Business Sutra is gaze-oriented. Great value is placed on the practice of darshan: how we see the world and our relationship with Lakshmi, goddess of wealth.

If we believe that wealth needs to be pursued, we turn the workplace into a rana-bhoomi, a battleground of investors, regulators, employers, employees, vendors, competitors, and customers.

If we believe that wealth needs to be attracted, we turn the workplace into a ranga-bhoomi, a playground where everyone is happy.

Communicated symbolically through stories, symbols, and rituals of India, Business Sutra reveals a radically different approach to management, business, governance, leadership, even economics and politics, that India seems to have forgotten and the world has overlooked.

Who better to unravel it than India’s foremost mythologist, renowned speaker, columnist, author, leadership coach, and Chief Belief Officer of Future Group, Devdutt Pattanaik.

He reveals how Management Science is based on the assumption that the world is finite, certain, controllable, and linear. But in a global village where everything is volatile and vibrant, there is a need for a theory that is more comfortable with infinity, diversity, uncertainty, and non-linear modes of thinking. Hence, Business Sutra.