A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Essential insights for students and practitioners in marketing.
Who is this book for?
If you're diving into the world of marketing, this handbook offers practical, clear guidance tailored for both students and professionals. It covers compelling strategies in communications that could enhance your understanding and skills, making complex concepts accessible and applicable.
