A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Cases In Marketing Management And Strategy: An Asia-Pacific Perspective
For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful Asian marketing cases for strategic learners.
Who is this book for?
This book is a fantastic resource if you're interested in understanding how marketing strategies unfold across the diverse Asia-Pacific region. It offers real-world case studies spanning various industries and business sizes, giving you a comprehensive view of marketing challenges and successes. Whether you're into consumer products, tech, or non-profit sectors, this collection will deepen your insights into Asian market dynamics.
