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Communicate To Influence: How To Inspire Your Audience To Action

Communicate To Influence: How To Inspire Your Audience To Action

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"The gold standard" of communication training programs ("USA Today") shows leaders how to deliver messages that don't just inform but influence and inspire others to action. It isn't just about the message, it's about the messenger. It isn't just about what you say, but how you say it. "Communicate to Influence" helps you turn your messages of information into messages of "influence." Using the trademarked Decker Method, the book teaches you how to determine where your communications experience falls within the Communication Quadrant framework. Are you informing or leading? If you're leading, is it by authority or influence? You can then tailor your communications to establish trust and drive real change.

Details of Book

ISBN13: 9780071839839
ISBN10: 0071839836
Language: English
Publication Year: 2015
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Master inspiring communication to motivate meaningful change.

  • Who is this book for?

    If you're looking to improve your leadership and influence skills, this book offers practical and proven strategies. It emphasizes that effective communication is more than just what you say—it's how you say it and how you connect with your audience. The Decker Method and Communication Quadrant framework provide insightful tools to help you craft messages that truly inspire action and build trust. Many users find it a valuable resource for turning everyday conversations into powerful opportunities for leadership.

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