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Competition Demystified: A Radically Simplified Approach To Business Strategy

Competition Demystified: A Radically Simplified Approach To Business Strategy

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Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Details of Book

ISBN13: 9781591841807
ISBN10: 1591841801
Language: English
Publisher: Portfolio
Publication Year: 2007
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Simplified strategic insights for competitive business success.

  • Who is this book for?

    If you're looking for a clear and accessible guide to understanding business strategy, this book is a great find. Bruce Greenwald breaks down complex ideas into straightforward concepts, making it easier for entrepreneurs and managers to grasp how to position themselves effectively in their industry. Many readers find it refreshingly practical in approach, helping you see the competitive landscape with fresh eyes and actionable steps.

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