A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
First edition. A thorough introduction to exactly the kinds of time-saving techniques advertising artist need. Three major areas of advertising illustration are covered: comps, comprehensive presentations for print advertising; storyboards, frame-by-frame visual scripts for television commercials; and animatics, rough animations for television ads. Illustrated with 135 color plates. Includes a bibliography and index.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for advertising illustrators’ creative process.
Who is this book for?
If you're interested in the visual side of advertising production, this book is a treasure. It offers a detailed look at the essential techniques that help illustrators and artists work efficiently and creatively, from designing storyboards to developing animatics. Plus, the rich color plates really bring these processes to life, making it a great resource for both beginners and seasoned professionals eager to refine their workflow.
